For distributors and contractors · $10M+ a year and growing

You know it’s time to grow.You’re just not sure what you need first.

We connect your sales, operations, marketing and technology into one system, so your business grows and you get your time back.

Book the 90-Min Diagnostic See the work ↓

On-site

We sit with you and your team and learn how the business really runs

Analyze, then execute

The same team that finds the problem builds and connects the fix

Plug in

Works with NetSuite, QuickBooks, HubSpot and the tools you already run

Field work across the distribution chain

Real logos from active projects.

Clients and partners

Systems we connect

HubSpot

0 1 · The struggle

The problem has no name.But it has symptoms.

Most owners we meet can’t point to one broken thing. They’ve outgrown QuickBooks, they’re chasing payments and every question from the team ends up on their phone. The business works, but only because they hold it together.

When we look closer, it usually comes down to four areas that all run through the owner.

Accounts receivableWho owes what, how late they are and who is chasing them. Today that is often you.
InventoryWhat is on the shelf, what is on the truck and what was promised, so the count matches the system.
Customers and CRMQuotes, follow-up and history in one place, instead of in a rep’s notebook or your memory.
Item and vendor controlClean items, prices and vendor costs, so you know what you actually make on every sale.

When these four live in one connected system, the business stops needing you for every answer.

0 2 · Why MACA

Consultants diagnose. Agencies implement.Your business falls in the gap.

Most owners have already tried one of two things. A consultant studies the business, hands over a report and leaves. Someone else implements it, the context gets lost and the data breaks along the way.

Or an agency or software vendor implements right away, without ever learning how your business actually runs. You end up with another tool your team works around.

MACA does both. We learn how your quotes, inventory and cash really move, and then we build and connect the system ourselves, so nothing gets lost between the plan and the tool.

We analyze, then we execute. Same team, start to finish.

0 3 · How MACA works

We sit with you first.Then we build, and we stay until it runs.

No templates and no report that sits in a drawer. Five steps, and Maca is in the room for every one of them.

0 1

Sit with you

Map how it really runs.

We spend time with you and your team, on-site, and map how a quote becomes an order, a delivery and a payment.

You see your business on one page.

0 2

Find the real problem

Look behind the symptoms.

Late payments, wrong counts and lost quotes are symptoms. We find the one problem underneath that causes them.

You know what to fix first and why.

0 3

Design the structure

Connect sales, ops, marketing and tech.

We design how the parts of the business should talk to each other before anyone picks a tool.

You know what gets built and who owns it.

0 4

Build and connect

On the tools you have, or the right new ones.

We build the quoting, inventory, CRM and collections pieces and connect them, so nobody types the same thing twice.

You see it working with real orders.

0 5

Stay until it runs

Without you holding it together.

We train the team, document the system and stay with you until it runs without you in the middle.

You get your time back.

Every engagement begins with the 90-Min Diagnostic. Nothing gets built before it is understood.

0 4 · What MACA fights

What MACA is not here to sell you.

A clear list of what this practice refuses to be. And what it builds instead.

01
Not quick wins that break something else.
02
Not short-term campaigns that start over every month.
03
Not “AI solves everything.” Tools come after strategy.
04
Not a growth plan disconnected from the P&L it will change.

MACA builds control around the parts of the business that quietly decide whether growth is profitable, repeatable and valuable.

Strategy is the fixTech is the toolControl before automation

0 5 · Proof

Don’t take our word for it.Here’s what clients say, and what got built.

“Everyone knows there’s powerful technology out there, but most companies can’t get past step one: knowing where their real pain points are. That’s where MACA comes in. Maca and her team sit with you, learn how your business really runs, find the problems you can’t see from the inside, and build custom tools to fix them.”

“MACA isn’t a typical agency or a consultant who hands you a report. They analyze, then execute.”

Justin Breiner, Owner, Spray Alliance

Each story follows the same short path: the problem, the decision, the system built and where it stands. Visuals are blurred or masked to protect client IP.

One connected systemfor inventory, customers and payments

Before

Desktop

The core

The problem

Information was everywhere, spread across different spreadsheets, a server-based setup and QuickBooks Desktop. There was no CRM, so there was no control over sales and no clear ownership or traceability. Inventory was not controlled, and nothing synced live.

The decision

The decision was to connect every step to one system. That core was sized for where the business was going, the implementation was negotiated before signing and new tools only come in when they connect back to it.

The system built

NetSuite as the single source of truth, with ecommerce scoped into the same core, online payments, a customer portal, warehouse barcode scanning and a nightly proof of delivery report.

Where it stands

Live

Off QuickBooks Desktop and onto one connected Oracle NetSuite system with CRM, live inventory and a customer portal with automatic statements and online payments.

What a distributor or supplier getsA system built so contractor customers look up what they owe, the count matches the shelf and proof of delivery is ready before the morning starts.

NetSuite item record with stock by warehouse location, customer data blurred

Real screen · data blurred

Read the distributor case

A field constraint turned into a product line that pulls supply.

The problem

Contractors working in cities run into noise rules, elevator limits and trucks that break down. A rig built into one truck locks the whole setup to that single vehicle.

The decision

The decision was to turn the constraint into a product the whole business can sell. It is portable with shore power as standard, sold as a system that can move and used to deepen foam supply relationships.

The system built

City Sprayer, a complete spray foam setup on a frame you can forklift, pallet jack or crane, sized to fit through a 36-inch door. Rentals stay exclusive to foam customers so every rig pulls supply with it.

Where it stands

City Sprayer is live as a Spray Alliance product line, and rentals stay exclusive to foam customers.

What a distributor or supplier getsFor a supplier or manufacturer, a market signal from the field becomes a product line with its own story, and every sale or rental ties back to recurring supply.

City Sprayer portable spray foam rig on its frame

Product photo

Read the supplier case

A connected quoting systemsaved $10,000+ every month

The problem

JVC crews won on quality, but the Safe Foam story barely showed up in the bid. Every quote was built by hand from blueprints and typed into the job system, and the marketing sounded like every other insulation company.

The decision

The decision was to skip the generic quoting platform that forces a new workflow, build quoting around the company price book, keep a person on every quote and line up proposal, search and ads behind one proof story.

The system built

Bid Desk, a custom pricing engine that drafts quotes from the company price book and keeps the estimator corrections as standing rules. A Certified or Basic proposal that sells Safe Foam proof. Local search work and a Google Ads A/B test on the same message.

Where it stands

Quoting result

The connected custom quoting system saved more than $10,000 per month. It is built and now in testing, with a person signing off on every quote.

What a distributor or contractor getsAny distributor or contractor that quotes from drawings or a price book gets the pattern: a quoting desk that keeps your pricing rules, learns from your best estimator and never sends a number without sign-off.

Certified and Basic proposal options with rates masked

Details blurred

Read the quoting case

Selling documented proof instead of another comfort pitch.

Safe Foam Institute

The problem

Homeowners and builders cannot see what was sprayed, where it went or how the job was finished. Selling on comfort sounds like everyone else, and a badge alone does not change that.

The decision

The decision was to find the real pain first, then sell proof. The standard and the record came before the marketing, so the message has something real behind it.

The system built

A FoamTrace traceability report blueprint, a Job Completion Report as the north star, messaging that sells the standard, acquisition that points at the same proof and an Institute app path that carries it.

Where it stands

The FoamTrace report blueprint is on file, with the Job Completion Report as the north star for the field.

What a distributor or supplier getsA supplier or manufacturer gets a way to sell the same product on documented quality instead of price, with a record its customers and their customers can hold.

Details blurred

Read the institute case

See all case studies Try the quoting demo →

0 6 · Founder

María Camila Barrera.

A second read across the whole business.

Most owners end up being the glue that holds the business together. MACA exists so they don’t have to. Maca, as clients call her, is a bilingual strategist and builder who works where sales, operations, marketing and technology meet inside owner-led distributors and contractors.

Maca works directly with every client, alongside the MACA team. The diagnosis is not delegated, and the same team that reads the business builds and connects the system that fixes it.

BasedNew York City · NY, NJ and CT, remote on request

LanguagesEnglish · Spanish

Stack expertiseNetSuite · QuickBooks Online · HubSpot · JobPro

Practice principleDiagnosis before build. Every engagement.

We don’t sell smoke. We don’t take clients we can’t move.

Services

What we build.

Sales

CRM, quotes and follow-up in one place.

Operations

Inventory, items and vendors counted one way.

Money

Invoices out on time, cash always visible.

Technology & AI

Your tools connected, AI only where it helps.

Brand Positioning

One clear story sales and your team share.

Digital Positioning (SEO+)

Found for what buyers search, tied to sales.

AI Visibility

Named in ChatGPT and Google AI answers (AEO/GEO).

Lead Generation

The right leads, straight into your CRM.

Every package below connects these, built around how your business actually runs. See the packages ↓

0 7 · Packages

Start where the cash is leaking.

Three ways to work with MACA, each one building on the last. Every engagement starts with the 90-Min Diagnostic, so you only commit to a build once you know it is the right one. The 90-Min Diagnostic starts at $2,500, and 50% is credited toward your first outcome.

Start here I.

Cash Leak Teardown

Find where cash leaks between quote, inventory and collection.

What’s included: It starts with the 90-Min Diagnostic. Then we sit with your team, map how the business runs and put a dollar figure on the leaks in receivables, inventory and quoting.
Deliverable: Your leaks in writing, ranked by what they cost, plus a 90-day build map.
Timeline: Set together on the Diagnostic call, before any work starts.
Who it is for: Owners of $10M+ distributors and contractors who feel the problem and want it named before picking a solution.

Starting at $5KFixed fee, scoped on the Diagnostic call.

Book the 90-Min Diagnostic

II.

Quote-to-Cash Build

One connected system from the first quote to the last payment.

What’s included: We build and connect quoting, inventory, CRM and collections on your ERP or accounting system, so a deal moves through and nobody types it twice.
Deliverable: The working system, documentation your team owns, training and a proper handover.
Timeline: Fixed scope and fixed timeline, set after the Teardown.
Who it is for: Owners who have outgrown QuickBooks and spreadsheets and are ready to stop being the system.

Starting at $25KFixed scope. No surprise invoices.

III.

Exit-Ready Retainer

Keep it running, and keep it ready for whatever comes next.

What’s included: A monthly numbers pack covering days to collect, AR aging, inventory accuracy and margin by job or item. System upkeep, plus a readiness checklist we work through with your CPA and advisors.
Deliverable: A monthly review with Maca and a system that keeps working as you grow.
Timeline: Month to month, after a build is live.
Who it is for: Owners who want to step back, bring in a partner or sell in the next few years.

Starting at $4K/monthBased on systems and scope.

“They analyze, then execute.”

Justin Breiner, Owner, Spray Alliance

0 8 · Book the 90-Min Diagnostic

Tell us the problem.We’ll tell you what we see.

If something in your business feels off, start here. A few short answers about what isn’t working, how you handle it today and when you need movement. No pitch deck, and you hear back within 24 hours.

Session90 minutes · you and Maca

FeeStarts at $2,500, and 50% is credited toward your first outcome

What you leave withThe real problem, named, and what to fix first

Bookmacastrategist.us

CoverageNY · NJ · CT, remote on request

Business type Annual revenue Where it shows up most What?What isn’t working, in one or two sentences. How?How do you handle it today? When?When do you need movement? Name ContactEmail or phone

Or email marketing@macastrategistagency.com