/* MACA Strategist v3 · recreates the live macastrategist.us look in static CSS */
@font-face{font-family:Nexa;src:url(../fonts/Nexa-ExtraLight.ttf) format("truetype");font-weight:100 400;font-style:normal;font-display:swap}
@font-face{font-family:Nexa;src:url(../fonts/Nexa-Heavy.ttf) format("truetype");font-weight:500 900;font-style:normal;font-display:swap}
@font-face{font-family:KENOKY;src:url(../fonts/KENOKY-Light.ttf) format("truetype");font-weight:300;font-style:normal;font-display:swap}

:root{
  --navy:#0A0F2C;--ink:#0F1524;--cream:#F5F0EB;--sand:#E5D5C5;--rust:#8A3A2F;--coral:#E85D3A;
  --dark:#2D2D2D;--paper:#EFE8DE;--stone:#D5CEC5;--salmon:#FF8F73;--mint:#8CD699;
  --serif:KENOKY,Georgia,serif;--sans:Nexa,"Helvetica Neue",Arial,sans-serif;--accent:Nexa,Georgia,serif;
  --pad:48px;--sec:160px;--max:1400px;
}
*,*::before,*::after{box-sizing:border-box}
html{scroll-behavior:smooth;-webkit-text-size-adjust:100%}
body{margin:0;background:var(--cream);color:var(--dark);font-family:var(--sans);font-weight:200;font-size:16px;line-height:1.5;-webkit-font-smoothing:antialiased}
img,svg,video{display:block;max-width:100%}
a{color:inherit}
::selection{background:var(--rust);color:#fff}
.skip{position:absolute;left:-9999px;top:8px;z-index:100;background:#fff;color:var(--dark);padding:8px 14px;font-weight:600}
.skip:focus{left:8px}
:focus-visible{outline:2px solid var(--coral);outline-offset:3px}
.wrap{max-width:var(--max);margin:0 auto;padding:0 var(--pad)}
.sec{padding:var(--sec) 0;position:relative;scroll-margin-top:72px}
.sr{position:absolute;width:1px;height:1px;overflow:hidden;clip:rect(0 0 0 0)}

/* bands */
.b-sand{background:var(--sand);color:var(--navy)}
.b-cream{background:var(--cream);color:var(--dark)}
.b-navy{background:var(--navy);color:var(--cream);overflow:hidden}
.b-rust{background:var(--rust);color:var(--cream)}
.b-ink{background:var(--ink);color:#fff;overflow:hidden}
.noise::before{content:"";position:absolute;inset:0;opacity:.1;pointer-events:none;background-image:url("data:image/svg+xml,%3Csvg viewBox='0 0 200 200' xmlns='http://www.w3.org/2000/svg'%3E%3Cfilter id='n'%3E%3CfeTurbulence type='fractalNoise' baseFrequency='.85' numOctaves='3' stitchTiles='stitch'/%3E%3C/filter%3E%3Crect width='100%25' height='100%25' filter='url(%23n)'/%3E%3C/svg%3E")}
.noise>*{position:relative}

/* type */
.eyebrow{font-family:var(--sans);font-weight:200;font-size:12px;line-height:16px;letter-spacing:.2em;text-transform:uppercase;color:var(--rust);margin:0 0 28px}
.b-navy .eyebrow,.on-navy .eyebrow{color:var(--sand)}
.b-rust .eyebrow{color:rgba(245,240,235,.75)}
.b-ink .eyebrow,.on-photo .eyebrow{color:var(--coral)}
.h-display{font-family:var(--serif);font-weight:300;text-transform:uppercase;letter-spacing:-.025em;line-height:.9;margin:0}
.h2{font-family:var(--serif);font-weight:300;font-size:clamp(42px,5vw,72px);line-height:.95;letter-spacing:-.005em;margin:0 0 32px;color:var(--navy)}
.b-navy .h2,.b-rust .h2,.b-ink .h2{color:var(--cream)}
.h2 .it,.it{display:block;font-family:var(--accent);font-style:italic;font-weight:200;font-size:.78em;line-height:1.02;color:var(--rust);margin-top:.12em;letter-spacing:-.01em}
.b-navy .h2 .it{color:var(--sand)}
.b-rust .h2 .it{color:var(--sand)}
.h2 .it.inline{display:inline;font-size:1em}
.lead{font-size:clamp(18px,1.45vw,20px);line-height:1.62;color:rgba(10,15,44,.8);margin:0 0 22px;max-width:36em}
.b-cream .lead{color:rgba(45,45,45,.8)}
.b-navy .lead{color:rgba(245,240,235,.72)}
.b-rust .lead{color:rgba(245,240,235,.75)}
.strong{font-weight:500;color:var(--navy);font-size:18px;line-height:1.62;max-width:34em;margin:0}
.b-navy .strong{color:rgba(245,240,235,.92)}
.b-rust .strong{color:var(--cream)}
.label{font-family:var(--sans);font-weight:700;font-size:10px;line-height:15px;letter-spacing:.12em;text-transform:uppercase;color:var(--rust)}
.b-navy .label,.panel-navy .label{color:var(--sand)}

/* buttons */
.btn{display:inline-flex;align-items:center;justify-content:center;gap:10px;font-family:var(--sans);font-weight:500;font-size:16px;line-height:24px;letter-spacing:.025em;text-decoration:none;border-radius:999px;padding:16px 28px;border:1px solid currentColor;transition:background .3s,color .3s,border-color .3s,box-shadow .3s;cursor:pointer;background:transparent;white-space:nowrap}
.btn-light{color:#fff;border-color:rgba(255,255,255,.9)}
.btn-light:hover{background:#fff;color:var(--navy)}
.btn-solid{background:var(--navy);color:var(--cream);border-color:var(--navy);font-size:18px;padding:20px 40px;box-shadow:0 18px 40px -18px rgba(10,15,44,.6)}
.btn-solid:hover{background:var(--rust);border-color:var(--rust)}
.btn-dark{color:var(--dark);border-color:rgba(45,45,45,.5)}
.btn-dark:hover{background:var(--navy);color:var(--cream);border-color:var(--navy)}
.btn-sand{color:var(--cream);border-color:rgba(245,240,235,.6)}
.btn-sand:hover{background:var(--cream);color:var(--rust)}
.tlink{font-size:14px;font-weight:200;color:inherit;opacity:.7;text-decoration:none;border-bottom:1px solid transparent;padding:0 8px}
.tlink:hover{opacity:1;border-bottom-color:currentColor}
.btn-row{display:flex;flex-wrap:wrap;align-items:center;gap:18px 24px}

/* nav */
.nav{position:fixed;top:0;left:0;right:0;z-index:50;height:72px;transition:background .5s,box-shadow .5s,backdrop-filter .5s}
.nav.scrolled,.nav.solid{background:rgba(0,0,0,.55);-webkit-backdrop-filter:blur(12px);backdrop-filter:blur(12px);box-shadow:0 10px 15px -3px rgba(0,0,0,.1)}
.nav-in{height:72px;display:flex;align-items:center;justify-content:flex-end;gap:34px;padding:0 60px 0 32px}
.nav-links{display:flex;align-items:center;gap:34px;margin:0;padding:0;list-style:none}
.nav-links a{font-size:13px;font-weight:500;letter-spacing:.08em;text-transform:uppercase;color:rgba(255,255,255,.7);text-decoration:none;padding:12px 0;transition:color .3s}
.nav-links a:hover,.nav-links a[aria-current="page"]{color:#fff}
.nav-pill{font-size:13px;font-weight:500;letter-spacing:.04em;color:rgba(255,255,255,.9);border:1px solid rgba(255,255,255,.2);border-radius:999px;padding:10px 20px;text-decoration:none;transition:all .3s}
.nav-pill:hover{background:rgba(255,255,255,.1);border-color:rgba(255,255,255,.4)}
.nav-logo{display:block;width:82px}
.nav-logo-m{display:none}
.nav-burger{display:none}
.menu{position:fixed;inset:0;z-index:60;background:var(--navy);color:var(--cream);display:none;flex-direction:column;padding:96px 28px 40px;overflow:auto}
.menu.open{display:flex}
.menu::before{content:"";position:absolute;inset:0;background:url(../img/photo/menumaca.jpg) center/cover;opacity:.18;pointer-events:none}
.menu>*{position:relative}
.menu a.m-link{font-family:var(--serif);font-weight:300;text-transform:uppercase;font-size:40px;line-height:1.1;color:var(--cream);text-decoration:none;padding:8px 0;border-bottom:1px solid rgba(245,240,235,.12)}
.menu .btn{margin-top:32px;align-self:flex-start}
.menu-close{position:absolute;top:16px;right:16px;width:44px;height:44px;border-radius:50%;border:1px solid rgba(255,255,255,.3);background:transparent;color:#fff;font-family:Nexa,sans-serif;font-weight:200;font-size:22px;line-height:1;cursor:pointer}

/* hero */
.hero{position:relative;min-height:calc(100svh - 100px);min-height:max(700px,calc(100svh - 100px));color:#fff;overflow:hidden;display:flex;flex-direction:column;background:#111}
.hero-bg{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;object-position:center}
.hero-shade{position:absolute;inset:0;background:linear-gradient(rgba(0,0,0,.42),rgba(0,0,0,.32) 50%,rgba(0,0,0,.58))}
.hero-panel{position:absolute;top:0;bottom:0;left:0;width:32%;overflow:hidden;z-index:1}
.hero-panel img.blur{position:absolute;top:-40px;left:-24px;width:calc(100% + 48px);height:calc(100% + 80px);max-width:none;object-fit:cover;object-position:left center;filter:blur(14px) brightness(.55)}
.hero-panel .p-logo{position:absolute;top:40px;left:50%;transform:translateX(-50%);width:min(210px,60%)}
.hero-panel .p-aud{position:absolute;bottom:52px;left:24px;right:24px;text-align:center;font-size:10.4px;line-height:15.6px;letter-spacing:.28em;text-transform:uppercase;color:rgba(255,255,255,.55);margin:0}
.hero-copy{position:relative;z-index:2;margin-left:39.4%;padding:80px 6% 0 0;flex:1;display:flex;flex-direction:column;justify-content:center;max-width:960px}
.hero-copy .eyebrow{color:rgba(255,255,255,.65);font-size:12px;letter-spacing:.24em;margin-bottom:22px}
.hero h1{font-size:clamp(46px,5.9vw,85px);color:#fff}
.hero h1 .l{display:block}
.hero h1 .c{color:var(--coral)}
.hero .sub{font-size:clamp(17px,1.31vw,18.9px);line-height:1.62;color:#fff;max-width:36em;margin:34px 0 0}
.hero .btn-row{margin-top:40px}
.proof{position:relative;z-index:2;margin:40px 0 0 39.3%;padding:22px 6% 28px 0;display:grid;grid-template-columns:repeat(3,1fr);gap:28px;border-top:1px solid rgba(255,255,255,.18);max-width:920px}
.proof h4{margin:0 0 4px;font-size:10px;line-height:15px;font-weight:700;letter-spacing:.1em;text-transform:uppercase;color:var(--coral)}
.proof p{margin:0;font-size:12px;line-height:16px;color:rgba(255,255,255,.72)}
/* sub page hero */
.hero.sub-hero{min-height:max(620px,72svh)}
.hero.sub-hero h1{font-size:clamp(40px,4.6vw,68px)}
.hero.sub-hero .hero-copy{padding-top:110px}

/* logos */
.logos-band{background:var(--cream);padding:72px 0 76px;border-bottom:1px solid rgba(10,15,44,.08)}
.logos-head{display:flex;flex-wrap:wrap;align-items:baseline;justify-content:space-between;gap:12px 32px;margin-bottom:34px}
.logos-head .eyebrow{margin:0}
.logos-head p{margin:0;font-size:14px;color:rgba(45,45,45,.6);max-width:40em}
.logo-row{list-style:none;margin:0;padding:0;display:grid;grid-template-columns:repeat(5,1fr);gap:1px;background:transparent;border:1px solid transparent}
.logo-row li{background:transparent;display:flex;align-items:center;justify-content:center;min-height:118px;padding:22px 26px}
.logo-row img{max-height:52px;width:auto;max-width:100%;filter:brightness(0) saturate(100%);opacity:.78;transition:opacity .3s}
.logo-row li:hover img{opacity:1}
.logo-row.sys{grid-template-columns:repeat(4,1fr);margin-top:-1px}
.logo-row.sys li{min-height:92px}
.logo-row.sys img{max-height:30px;opacity:.6}
.logo-row .word{font-family:var(--sans);font-weight:500;font-size:22px;letter-spacing:-.01em;color:rgba(10,15,44,.62)}
.row-label{display:flex;justify-content:space-between;font-size:10px;font-weight:700;letter-spacing:.14em;text-transform:uppercase;color:rgba(10,15,44,.5);margin:0 0 10px}
.row-label.mt{margin-top:26px}

/* section 01 what */
.split{display:grid;grid-template-columns:minmax(0,448px) minmax(0,1fr);gap:96px;align-items:center}
.card{background:#fff;border:1px solid rgba(10,15,44,.1);border-radius:8px;padding:40px}
.sig-card{box-shadow:0 25px 50px -12px rgba(10,15,44,.08)}
.sig-card .top{display:flex;justify-content:space-between;align-items:baseline;border-bottom:1px solid rgba(10,15,44,.1);padding-bottom:18px;margin-bottom:20px}
.sig-card h3{margin:0;font-family:var(--accent);font-weight:200;font-size:24px;line-height:32px;color:var(--navy)}
.sig-card .cnt{font-size:10px;font-weight:700;letter-spacing:.2em;color:var(--rust)}
.sig-card .intro{font-size:14px;line-height:20px;color:rgba(10,15,44,.7);margin:0 0 22px}
.sig-list{list-style:none;margin:0;padding:0}
.sig-list li{padding:0 0 18px}
.sig-list .k{display:flex;justify-content:space-between;align-items:center;margin-bottom:4px}
.sig-list .k span:first-child{font-size:10px;letter-spacing:.1em;text-transform:uppercase;color:var(--navy);font-weight:400}
.sig-list .tag{font-size:9px;letter-spacing:.1em;text-transform:uppercase;color:var(--rust);background:rgba(138,58,47,.1);border-radius:4px;padding:2px 8px}
.sig-list p{margin:0;font-size:14px;line-height:22.75px;color:rgba(10,15,44,.8)}
.sig-card .foot{border-top:1px solid rgba(10,15,44,.1);padding-top:16px;margin:4px 0 0;font-size:12px;line-height:19.5px;color:rgba(10,15,44,.6)}
.fix-list{list-style:none;margin:30px 0 30px;padding:0;display:grid;grid-template-columns:1fr 1fr;gap:18px 32px;max-width:40em}
.fix-list li{position:relative;padding-left:28px;font-size:15px;line-height:1.55;color:rgba(10,15,44,.82)}
.fix-list li::before{content:"";position:absolute;left:0;top:.72em;width:16px;height:1px;background:var(--rust)}
.fix-list b{display:block;font-weight:500;color:var(--navy);font-size:15px;margin-bottom:2px}

/* section how (navy columns) */
.cols4{display:grid;grid-template-columns:repeat(4,1fr);gap:48px;margin-top:72px}
.col{border-left:1px solid rgba(245,240,235,.2);padding:8px 0 8px 32px;display:flex;flex-direction:column}
.col .n{font-size:10px;font-weight:700;letter-spacing:.2em;color:var(--coral);margin-bottom:14px}
.col h3{margin:0 0 14px;font-family:var(--accent);font-weight:200;font-size:30px;line-height:36px;color:rgba(245,240,235,.55)}
.col h4{margin:0 0 14px;font-size:14px;line-height:20px;font-weight:600;color:var(--cream)}
.col p{margin:0 0 16px;font-size:16px;line-height:26px;color:rgba(245,240,235,.8)}
.col .know{margin-top:auto;padding-top:14px;border-top:1px solid rgba(245,240,235,.12);font-size:13px;line-height:20px;color:var(--sand);font-style:italic}
.b-cream .col{border-left-color:rgba(10,15,44,.15)}
.b-cream .col h3{color:var(--navy)}
.b-cream .col h4{color:var(--navy)}
.b-cream .col p{color:rgba(45,45,45,.8)}
.rule-line{margin-top:80px;padding-top:36px;border-top:1px solid rgba(245,240,235,.18);max-width:740px}

/* why: belief */
.belief{display:grid;grid-template-columns:minmax(0,1fr) minmax(0,560px);gap:80px;align-items:center}
.sysmap{position:relative;aspect-ratio:1/1;max-width:560px;width:100%;margin:0 auto}
.sysmap svg{width:100%;height:100%}
.sysmap .node text{font-family:var(--sans)}

/* fights (dark photo) */
.photo-band{position:relative;color:#fff;overflow:hidden;background:var(--ink)}
.photo-band>.bg{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;filter:blur(6px) brightness(.5);transform:scale(1.06)}
.photo-band>.shade{position:absolute;inset:0;background:linear-gradient(90deg,rgba(18,10,5,.82),rgba(18,10,5,.6))}
.photo-band>.wrap{position:relative}
.fight-grid{display:grid;grid-template-columns:minmax(0,5fr) minmax(0,6fr);gap:80px;align-items:start}
.fight-grid h2{font-size:clamp(46px,6vw,86px);color:var(--coral)}
.fight-grid h2 .it{display:inline;font-size:1em;color:var(--coral);text-transform:none}
.fight-intro{border-left:1px solid rgba(255,255,255,.2);padding:8px 0 8px 24px;margin-top:36px;font-size:18px;line-height:28px;color:rgba(255,255,255,.8);max-width:22em}
.fight-list{list-style:none;margin:0;padding:0}
.fight-list li{display:flex;gap:22px;align-items:baseline;padding:22px 0;border-bottom:1px solid rgba(232,93,58,.25)}
.fight-list li:first-child{padding-top:0}
.fight-list .n{font-family:var(--serif);font-size:24px;line-height:24px;color:rgba(232,93,58,.6);min-width:30px}
.fight-list p{margin:0;font-size:18.4px;line-height:29.9px;color:rgba(255,255,255,.86)}
.fight-close{margin:36px 0 0;font-family:var(--accent);font-style:italic;font-size:24px;line-height:1.62;color:rgba(255,255,255,.9)}
.fight-close b{font-style:normal;font-weight:600;color:var(--coral)}
.motto{display:flex;gap:28px;flex-wrap:wrap;margin-top:28px;font-size:12px;font-weight:700;letter-spacing:.18em;text-transform:uppercase;color:var(--sand)}

/* cases preview (rust tabs) */
.cases{display:grid;grid-template-columns:minmax(0,1fr) minmax(0,2fr);gap:44px;margin-top:72px;align-items:start}
.case-tabs{display:flex;flex-direction:column;gap:12px}
.case-tab{all:unset;cursor:pointer;display:block;padding:24px;border-left:2px solid rgba(245,240,235,.25);transition:all .3s;color:var(--cream)}
.case-tab:hover{border-left-color:rgba(229,213,197,.7)}
.case-tab[aria-selected="true"]{border-left-color:var(--sand);background:rgba(245,240,235,.1);box-shadow:0 10px 15px -3px rgba(0,0,0,.12)}
.case-tab:focus-visible{outline:2px solid var(--sand)}
.case-tab small{display:block;font-size:10px;letter-spacing:.1em;text-transform:uppercase;color:rgba(245,240,235,.6);margin-bottom:8px}
.case-tab span{display:block;font-size:17px;line-height:24px}
.panel-navy{background:var(--navy);border:1px solid rgba(245,240,235,.1);border-radius:8px;padding:56px;box-shadow:0 25px 50px -12px rgba(0,0,0,.4);color:var(--cream)}
.case-panel[hidden]{display:none}
.cp-head{display:flex;justify-content:space-between;align-items:flex-start;gap:20px;margin-bottom:28px}
.cp-head h3{margin:0;font-family:var(--accent);font-weight:200;font-size:30px;line-height:1.2;color:var(--cream);max-width:18em}
.cp-head img.clogo{height:40px;width:auto;filter:brightness(0) invert(1);opacity:.85}
.cp-grid{display:grid;grid-template-columns:1fr 1fr;gap:28px 40px}
.cp-grid h4{margin:0 0 8px}
.cp-grid p{margin:0;font-size:14.5px;line-height:23px;color:rgba(245,240,235,.82)}
.cp-grid .quoteish{border-left:1px solid var(--sand);background:rgba(245,240,235,.05);padding:16px 20px;font-style:italic}
.cp-foot{display:grid;grid-template-columns:minmax(0,1fr) 260px;gap:32px;margin-top:32px;padding-top:28px;border-top:1px solid rgba(245,240,235,.12);align-items:center}
.cp-foot .gets{font-size:14.5px;line-height:23px;color:var(--cream)}
.cp-foot .gets b{display:block;font-size:10px;letter-spacing:.12em;text-transform:uppercase;color:var(--coral);margin-bottom:6px}
.res-chip{display:inline-flex;align-items:center;gap:8px;font-size:10px;font-weight:700;letter-spacing:.12em;text-transform:uppercase;color:var(--sand);border:1px solid rgba(229,213,197,.45);border-radius:999px;padding:5px 12px}
.res-chip::before{content:"";width:6px;height:6px;border-radius:50%;background:var(--coral)}
.b-cream .res-chip,.card .res-chip,.b-sand .res-chip{color:var(--rust);border-color:rgba(138,58,47,.35)}
.thumb{position:relative;border-radius:6px;overflow:hidden;border:1px solid rgba(245,240,235,.15);background:#0d1330}
.thumb img{width:100%;height:150px;object-fit:cover;object-position:center top;filter:blur(1.6px) saturate(.85);transform:scale(1.03)}
.thumb .chip{position:absolute;left:8px;bottom:8px;font-size:9px;letter-spacing:.12em;text-transform:uppercase;background:rgba(10,15,44,.8);color:var(--sand);padding:4px 8px;border-radius:4px}
.cp-link{margin-top:28px}

/* packages */
.pk-head{display:grid;grid-template-columns:minmax(0,1fr);max-width:880px}
.pk-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:32px;margin-top:64px;align-items:stretch}
.pk{position:relative;display:flex;flex-direction:column;background:#fff;border:1px solid rgba(10,15,44,.1);border-radius:8px;padding:40px;overflow:hidden;transition:background .5s,color .5s}
.pk .badge{position:absolute;top:0;right:24px;background:var(--rust);color:#fff;font-size:9px;font-weight:700;letter-spacing:.15em;text-transform:uppercase;padding:4px 12px;border-radius:0 0 6px 6px}
.pk .rn{font-size:20px;font-weight:500;color:var(--rust);margin-bottom:12px}
.pk h3{margin:0 0 8px;font-family:var(--accent);font-weight:200;font-size:30px;line-height:36px;color:var(--navy)}
.pk .tag{margin:0 0 22px;font-size:14px;line-height:20px;color:rgba(10,15,44,.6)}
.pk dl{margin:0 0 24px;display:grid;gap:14px}
.pk dt{font-size:10px;font-weight:700;letter-spacing:.12em;text-transform:uppercase;color:var(--rust);margin-bottom:3px}
.pk dd{margin:0;font-size:14.5px;line-height:22px;color:rgba(10,15,44,.82)}
.pk ul{list-style:none;margin:0 0 26px;padding:0}
.pk ul li{position:relative;padding-left:28px;margin-bottom:9px;font-size:14px;line-height:20px;color:rgba(10,15,44,.8)}
.pk ul li::before{content:"";position:absolute;left:0;top:.62em;width:14px;height:1px;background:var(--rust)}
.pk .price{margin-top:auto;padding-top:24px;border-top:1px solid rgba(10,15,44,.1)}
.pk .price strong{display:block;font-family:var(--accent);font-weight:200;font-size:30px;line-height:36px;color:var(--rust)}
.pk .price span{font-size:12px;line-height:16px;color:rgba(10,15,44,.6)}
.pk .btn{margin-top:22px;align-self:flex-start}
.pk:hover{background:var(--navy)}
.pk:hover h3,.pk:hover dd,.pk:hover ul li,.pk:hover .tag,.pk:hover .price span{color:rgba(245,240,235,.85)}
.pk:hover .price{border-top-color:rgba(245,240,235,.2)}
.pk:hover .rn,.pk:hover dt,.pk:hover .price strong{color:var(--sand)}
.pk:hover .btn-solid{background:var(--cream);color:var(--navy);border-color:var(--cream)}
.quote-card{max-width:768px;margin:80px auto 0;text-align:center;background:#fff;border:1px solid rgba(10,15,44,.1);border-radius:8px;padding:48px}
.quote-card p{margin:0;font-family:var(--accent);font-style:italic;font-weight:200;font-size:clamp(22px,2.1vw,30px);line-height:1.62;color:var(--navy)}
.quote-card .who{margin-top:22px;font-style:normal;font-size:14px;font-weight:700;letter-spacing:.1em;text-transform:uppercase;color:var(--rust)}

/* founder */
.founder{display:grid;grid-template-columns:minmax(0,420px) minmax(0,1fr);gap:96px;align-items:center}
.f-photo{position:relative}
.f-photo::before{content:"";position:absolute;inset:-20px 20px 20px -20px;border:1px solid rgba(10,15,44,.12)}
.f-photo img{position:relative;width:100%;aspect-ratio:3/4;object-fit:cover;box-shadow:0 25px 50px -12px rgba(10,15,44,.35)}
.f-name{font-family:var(--serif);font-weight:300;font-size:clamp(54px,7vw,100px);line-height:.85;letter-spacing:-.025em;color:var(--navy);margin:0 0 18px}
.f-tag{font-family:var(--accent);font-style:italic;font-size:clamp(22px,2vw,30px);line-height:1.25;color:rgba(45,45,45,.6);margin:0 0 34px}
.f-copy p:not(.eyebrow):not(.f-tag):not(.kicker){font-size:18px;line-height:1.75;color:rgba(45,45,45,.85);margin:0 0 20px;max-width:36em}
.f-copy p.drop::first-letter{font-family:var(--serif);float:left;font-size:84px;line-height:.8;margin:6px 12px 0 0;color:var(--rust)}
.facts{display:grid;grid-template-columns:1fr 1fr;gap:1px;background:rgba(10,15,44,.1);border:1px solid rgba(10,15,44,.1);margin-top:34px;max-width:640px}
.facts div{background:var(--cream);padding:24px 28px}
.facts b{display:flex;align-items:center;gap:10px;font-size:10px;font-weight:700;letter-spacing:.14em;text-transform:uppercase;color:var(--navy);margin-bottom:8px}
.facts b::before{content:"";width:6px;height:6px;background:var(--rust)}
.facts span{font-size:14px;line-height:22px;color:rgba(45,45,45,.8)}
.kicker{font-weight:500;color:var(--navy);font-size:18px;line-height:1.6;margin:26px 0 0}

/* book (sand) + form */
.book-head{text-align:center;max-width:900px;margin:0 auto;position:relative}
.book-head .h2{font-size:clamp(42px,5vw,72px)}
.book-head .h2 .it{color:rgba(10,15,44,.7)}
.book-head .lead{margin:0 auto 0;color:rgba(10,15,44,.8)}
.ghost-word{position:absolute;left:50%;top:58%;transform:translate(-50%,-50%);font-family:var(--serif);font-size:clamp(90px,15vw,216px);line-height:1;color:rgba(138,58,47,.07);pointer-events:none;white-space:nowrap;z-index:0}
.book-head>*:not(.ghost-word){position:relative;z-index:1}
.info-row{display:grid;grid-template-columns:repeat(5,1fr);gap:20px;margin:56px auto 0;max-width:1140px}
.info-row.four{grid-template-columns:repeat(4,1fr);margin:30px 0 0;max-width:760px;gap:14px}
.info{background:rgba(255,255,255,.5);border:1px solid rgba(10,15,44,.1);border-radius:8px;padding:24px;box-shadow:0 1px 2px rgba(0,0,0,.04)}
.info .label{display:block;margin-bottom:10px}
.info span:last-child{font-size:14px;line-height:20px;font-weight:500;color:var(--navy);word-break:break-word}
.closing{display:grid;grid-template-columns:38% 62%;min-height:720px;scroll-margin-top:72px}
.closing .c-photo{position:relative;overflow:clip;background:#6b625a}
.closing .c-photo img.bg{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;opacity:.85}
.closing .c-photo .c-logo{position:sticky;top:calc(50vh - 64px);display:block;margin:min(30vh,320px) auto 0;width:min(330px,70%)}
.closing .c-panel{background:var(--cream);padding:96px 8% 96px 7%}
.closing h2{font-size:clamp(54px,7.2vw,124px);color:var(--coral);margin:0 0 28px}
.closing .lead{color:rgba(45,45,45,.7);max-width:32em}
.qualify{margin-top:34px;background:#fff;border:1px solid rgba(10,15,44,.1);border-radius:8px;padding:36px;max-width:760px}
.q-grid{display:grid;grid-template-columns:1fr 1fr;gap:20px 22px}
.q-field{display:flex;flex-direction:column;gap:6px}
.q-span{grid-column:1/-1}
.qlab{font-size:10px;font-weight:700;letter-spacing:.14em;text-transform:uppercase;color:var(--rust)}
.qhint{font-size:13px;line-height:18px;color:rgba(45,45,45,.6)}
.q-field input,.q-field textarea,.q-field select{font:inherit;font-weight:200;font-size:16px;color:var(--navy);background:var(--cream);border:1px solid rgba(10,15,44,.15);border-radius:6px;padding:13px 14px;width:100%;appearance:none;-webkit-appearance:none}
.q-field select{background-image:linear-gradient(45deg,transparent 50%,var(--rust) 50%),linear-gradient(135deg,var(--rust) 50%,transparent 50%);background-position:calc(100% - 20px) 52%,calc(100% - 14px) 52%;background-size:6px 6px;background-repeat:no-repeat;padding-right:40px}
.q-field textarea{resize:vertical;min-height:96px}
.q-field input:focus,.q-field textarea:focus,.q-field select:focus{outline:none;border-color:var(--navy);background:#fff}
.honey{position:absolute!important;left:-9999px!important;opacity:0;height:0;width:0}
.note{font-size:12px;line-height:18px;color:rgba(45,45,45,.55);margin:14px 0 0}
.form-sent{background:rgba(140,214,153,.18);border:1px solid rgba(60,140,80,.3);color:var(--navy);padding:12px 16px;border-radius:6px;font-size:14px}

/* footer */
.legal{background:#000;color:rgba(255,255,255,.6);font-size:14px;letter-spacing:.02em}
.legal .wrap{display:flex;flex-wrap:wrap;gap:12px 28px;justify-content:space-between;align-items:center;padding-top:22px;padding-bottom:22px;max-width:none}
.legal a{color:rgba(255,255,255,.6);text-decoration:none}
.legal a:hover{color:#fff}
.legal nav{display:flex;gap:6px 18px;flex-wrap:wrap}
.legal .flag{font-size:12px;letter-spacing:.12em;text-transform:uppercase;color:rgba(255,255,255,.4)}
.social{display:flex;gap:18px;position:absolute;left:50%;bottom:48px;transform:translateX(-50%)}
.social a{color:rgba(255,255,255,.85);width:34px;height:34px}
.social svg{width:34px;height:34px}

/* case study pages */
.chips{display:flex;flex-wrap:wrap;gap:10px;margin-top:28px}
.chip-l{font-size:11px;letter-spacing:.12em;text-transform:uppercase;color:rgba(255,255,255,.8);border:1px solid rgba(255,255,255,.25);border-radius:999px;padding:7px 14px}
.steps4{display:grid;grid-template-columns:repeat(4,1fr);gap:24px;margin-top:56px}
.step{background:#fff;border:1px solid rgba(10,15,44,.1);border-radius:8px;padding:32px 28px;display:flex;flex-direction:column}
.step .label{margin-bottom:14px}
.step h3{margin:0 0 12px;font-family:var(--accent);font-weight:200;font-size:24px;line-height:30px;color:var(--navy)}
.step p{margin:0;font-size:15px;line-height:24px;color:rgba(10,15,44,.8)}
.step.res{background:var(--navy);border-color:var(--navy)}
.step.res h3{color:var(--cream)}
.step.res p{color:rgba(245,240,235,.8)}
.step.res .label{color:var(--sand)}
.gets-box{margin-top:32px;display:grid;grid-template-columns:auto 1fr;gap:28px;align-items:center;background:rgba(255,255,255,.55);border:1px solid rgba(10,15,44,.1);border-left:3px solid var(--rust);border-radius:8px;padding:28px 32px}
.gets-box .label{font-size:11px}
.gets-box p{margin:0;font-size:17px;line-height:1.6;color:var(--navy)}
.vis-grid{display:grid;grid-template-columns:minmax(0,5fr) minmax(0,7fr);gap:64px;align-items:center}
.frame{border-radius:10px;overflow:hidden;border:1px solid rgba(10,15,44,.12);background:#fff;box-shadow:0 30px 60px -20px rgba(10,15,44,.35)}
.frame img{width:100%}
.frame-cap{font-size:12px;line-height:18px;color:rgba(45,45,45,.6);margin:12px 0 0}
.player .stage{position:relative;aspect-ratio:16/10;background:#0d1330}
.player .stage img{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;opacity:0;transition:opacity .5s}
.player .stage img.on{opacity:1}
.player .ctrl{display:flex;align-items:center;gap:10px;flex-wrap:wrap;padding:14px 16px;background:var(--navy);color:var(--cream)}
.player .ctrl button{font:inherit;font-size:12px;font-weight:500;letter-spacing:.06em;color:var(--cream);background:transparent;border:1px solid rgba(245,240,235,.3);border-radius:999px;padding:7px 14px;cursor:pointer}
.player .ctrl button:hover,.player .ctrl button[aria-pressed="true"]{background:var(--cream);color:var(--navy)}
.player .ctrl .dots{display:flex;gap:6px;margin-left:auto}
.player .ctrl .dots button{width:28px;padding:6px 0;text-align:center}
.player .cap{padding:14px 16px 16px;background:var(--navy);color:var(--sand);font-size:14px;line-height:20px;border-top:1px solid rgba(245,240,235,.1);margin:0}
.chain{display:flex;flex-wrap:wrap;gap:8px;align-items:center;margin:26px 0 0;padding:0;list-style:none}
.chain li{font-size:12px;letter-spacing:.1em;text-transform:uppercase;padding:8px 14px;border:1px solid rgba(10,15,44,.18);border-radius:999px;color:var(--navy);background:#fff}
.chain li.ar{border:0;background:none;padding:0;color:var(--rust)}
.gallery{display:grid;grid-template-columns:repeat(4,1fr);gap:16px;margin-top:40px}
.gallery figure{margin:0}
.gallery img{border-radius:6px;border:1px solid rgba(10,15,44,.12);width:100%;aspect-ratio:16/10;object-fit:cover}
.gallery figcaption{font-size:12px;line-height:17px;color:rgba(45,45,45,.65);margin-top:8px}
.decide{display:grid;grid-template-columns:1fr 1fr;gap:32px;margin-top:56px}
.decide .card h3{margin:0 0 12px;font-family:var(--accent);font-weight:200;font-size:26px;line-height:32px;color:var(--navy)}
.decide .card p{margin:0;font-size:16px;line-height:26px;color:rgba(45,45,45,.82)}
.decide .card.not{background:transparent;border-style:dashed}
.stand{display:flex;flex-wrap:wrap;gap:10px;margin:26px 0 0;padding:0;list-style:none}
.stand li{font-size:13px;line-height:18px;color:var(--cream);border:1px solid rgba(245,240,235,.3);border-radius:999px;padding:8px 14px}
.next-cases{display:grid;grid-template-columns:repeat(3,1fr);gap:24px;margin-top:48px}
.mini{display:block;text-decoration:none;background:#fff;border:1px solid rgba(10,15,44,.1);border-radius:8px;padding:28px;transition:all .4s}
.mini small{display:block;font-size:10px;letter-spacing:.12em;text-transform:uppercase;color:var(--rust);margin-bottom:10px}
.mini span{display:block;font-family:var(--accent);font-size:22px;line-height:28px;color:var(--navy)}
.mini:hover{background:var(--navy)}
.mini:hover span{color:var(--cream)}
.mini:hover small{color:var(--sand)}

/* hub */
.hub-grid{display:grid;grid-template-columns:1fr 1fr;gap:32px;margin-top:64px}
.hub-card{position:relative;display:flex;flex-direction:column;text-decoration:none;background:#fff;border:1px solid rgba(10,15,44,.1);border-radius:8px;overflow:hidden;transition:background .5s,color .5s}
.hub-card .hc-img{position:relative;height:230px;overflow:hidden;background:#0d1330}
.hub-card .hc-img img{width:100%;height:100%;object-fit:cover;object-position:center top;filter:blur(1.4px) saturate(.85);transform:scale(1.04);transition:transform .8s}
.hub-card:hover .hc-img img{transform:scale(1.08)}
.hub-card .hc-img .chip{position:absolute;left:12px;bottom:12px;font-size:9px;letter-spacing:.12em;text-transform:uppercase;background:rgba(10,15,44,.82);color:var(--sand);padding:5px 9px;border-radius:4px}
.hub-card .hc-body{padding:34px 36px 36px;display:flex;flex-direction:column;flex:1}
.hub-card .rn{font-size:20px;font-weight:500;color:var(--rust);margin-bottom:10px}
.hub-card small{font-size:10px;letter-spacing:.12em;text-transform:uppercase;color:rgba(10,15,44,.55);margin-bottom:12px;display:block}
.hub-card h3{margin:0 0 14px;font-family:var(--accent);font-weight:200;font-size:28px;line-height:34px;color:var(--navy)}
.hub-card p{margin:0 0 12px;font-size:15px;line-height:24px;color:rgba(10,15,44,.8)}
.hub-card p b{font-weight:500;color:var(--navy)}
.hub-card .go{margin-top:auto;padding-top:18px;display:flex;justify-content:space-between;align-items:center;border-top:1px solid rgba(10,15,44,.1);font-size:14px;font-weight:500;color:var(--navy)}
.hub-card:hover{background:var(--navy)}
.hub-card:hover h3,.hub-card:hover p,.hub-card:hover p b,.hub-card:hover .go{color:var(--cream)}
.hub-card:hover small{color:var(--sand)}
.hub-card:hover .go{border-top-color:rgba(245,240,235,.2)}
.legend{display:flex;flex-wrap:wrap;gap:10px;align-items:center;margin-top:30px}
.legend span{font-size:11px;letter-spacing:.12em;text-transform:uppercase;padding:7px 14px;border-radius:999px;border:1px solid rgba(10,15,44,.18);color:var(--navy);background:#fff}
.legend i{font-style:normal;color:var(--rust)}

/* blog */
.art{max-width:760px;margin:0 auto;padding:0 24px}
.art .byline{display:flex;gap:18px;flex-wrap:wrap;font-size:13px;letter-spacing:.06em;color:rgba(255,255,255,.75);margin-top:28px}
.art .byline b{font-weight:500;color:#fff}
.prose{font-size:19px;line-height:1.75;color:rgba(45,45,45,.88)}
.prose p{margin:0 0 22px}
.prose p.big{font-family:var(--accent);font-style:italic;font-size:clamp(24px,2.2vw,30px);line-height:1.45;color:var(--navy)}
.prose p.beat{font-weight:500;color:var(--navy);border-left:2px solid var(--rust);padding-left:22px}
.prose strong{font-weight:600;color:var(--navy)}
.prose a{color:var(--rust);text-decoration:underline;text-underline-offset:3px}
.prose h2{font-family:var(--serif);font-weight:300;font-size:clamp(34px,3.6vw,50px);line-height:1;color:var(--navy);margin:72px 0 24px;letter-spacing:-.01em}
.prose h3{font-family:var(--accent);font-weight:200;font-size:26px;line-height:1.25;color:var(--navy);margin:0 0 10px}
.prose blockquote.pull{margin:44px 0;padding:34px 0;border-top:1px solid rgba(10,15,44,.12);border-bottom:1px solid rgba(10,15,44,.12);font-family:var(--accent);font-style:italic;font-size:clamp(24px,2.4vw,32px);line-height:1.4;color:var(--rust);text-align:center}
.prose .pull-blue{background:var(--navy);color:var(--cream);border-radius:8px;padding:26px 30px;font-size:19px;line-height:1.6}
.prose ul.signals{list-style:none;padding:0;margin:0 0 26px;display:grid;grid-template-columns:1fr 1fr;gap:14px}
.prose ul.signals li{background:#fff;border:1px solid rgba(10,15,44,.1);border-radius:8px;padding:18px 20px;display:flex;flex-direction:column;gap:4px}
.prose ul.signals b{font-size:11px;font-weight:700;letter-spacing:.12em;text-transform:uppercase;color:var(--rust)}
.prose ul.signals span{font-family:var(--accent);font-style:italic;font-size:21px;line-height:1.35;color:var(--navy)}
.prose ul.checks{list-style:none;padding:0;margin:0 0 24px}
.prose ul.checks li{position:relative;padding-left:30px;margin-bottom:12px}
.prose ul.checks li::before{content:"";position:absolute;left:0;top:.82em;width:16px;height:1px;background:var(--rust)}
.prose ol.steps{list-style:none;counter-reset:s;padding:0;margin:0 0 24px}
.prose ol.steps li{counter-increment:s;position:relative;padding:18px 0 18px 64px;border-bottom:1px solid rgba(10,15,44,.1)}
.prose ol.steps li::before{content:"0" counter(s);position:absolute;left:0;top:14px;font-family:var(--serif);font-size:30px;color:var(--rust)}
.prose .nitem{position:relative;padding:28px 0 6px 64px;border-top:1px solid rgba(10,15,44,.12);margin-top:12px}
.prose .nitem .n{position:absolute;left:0;top:24px;font-family:var(--serif);font-size:32px;color:var(--rust)}
.prose .ph{display:inline-block;font-size:10px;font-weight:700;letter-spacing:.12em;text-transform:uppercase;color:var(--rust);border:1px solid rgba(138,58,47,.35);border-radius:999px;padding:2px 10px;vertical-align:middle;line-height:16px}
.fig{margin:40px 0}
.fig img{width:100%;border-radius:8px;border:1px solid rgba(10,15,44,.1);background:#fff}
.fig figcaption{font-size:13px;line-height:19px;color:rgba(45,45,45,.6);margin-top:12px}
.fig.wide{margin-left:-80px;margin-right:-80px}
.fig.tall img{max-width:440px;margin:0 auto}
.tier-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:16px;margin:32px -80px}
.tier-grid .fig{margin:0}
.tiers{display:grid;grid-template-columns:repeat(3,1fr);gap:16px;margin:32px 0}
.tier{background:#fff;border:1px solid rgba(10,15,44,.1);border-radius:8px;padding:26px 22px;font-size:15px;line-height:1.55}
.tier .tag{font-size:10px;font-weight:700;letter-spacing:.14em;text-transform:uppercase;color:var(--rust)}
.tier h3{margin:6px 0 10px}
.tier p{margin:0 0 10px}
.tier ul{margin:0;padding-left:18px}
.tier.rec{background:var(--navy);color:rgba(245,240,235,.85)}
.tier.rec h3{color:var(--cream)}
.tier.rec .tag{color:var(--sand)}
.tier.rec .ph{color:var(--sand);border-color:rgba(229,213,197,.4)}
.cta-inline{display:flex;flex-wrap:wrap;gap:14px;margin:40px 0}
.faq{max-width:760px;margin:0 auto;padding:0 24px}
.faq details{border-bottom:1px solid rgba(10,15,44,.14);padding:22px 0}
.faq summary{cursor:pointer;list-style:none;font-family:var(--accent);font-size:22px;line-height:1.35;color:var(--navy);display:flex;justify-content:space-between;gap:20px}
.faq summary::-webkit-details-marker{display:none}
.faq summary::after{content:"+";font-family:var(--sans);font-weight:200;font-size:28px;line-height:1;color:var(--rust)}
.faq details[open] summary::after{content:"\2212"}
.faq details p{margin:14px 0 0;font-size:17px;line-height:1.7;color:rgba(45,45,45,.85)}
.refs{font-size:13px;line-height:1.8;color:rgba(45,45,45,.65);margin-top:36px}
.refs a{color:var(--rust)}
.refs span{display:block}

/* demo */
.demo-tabs{display:flex;flex-wrap:wrap;gap:8px;margin:0 0 28px}
.demo-tabs button{font:inherit;font-size:13px;font-weight:500;letter-spacing:.04em;color:var(--navy);background:#fff;border:1px solid rgba(10,15,44,.18);border-radius:999px;padding:10px 18px;cursor:pointer}
.demo-tabs button[aria-selected="true"]{background:var(--navy);color:var(--cream);border-color:var(--navy)}
.demo-step[hidden]{display:none}
.demo-shell{display:grid;grid-template-columns:minmax(0,7fr) minmax(0,4fr);gap:40px;align-items:start}
.demo-screen{background:#fff;border:1px solid rgba(10,15,44,.12);border-radius:10px;box-shadow:0 30px 60px -24px rgba(10,15,44,.35);overflow:hidden}
.demo-screen .bar{display:flex;gap:6px;align-items:center;padding:10px 14px;background:var(--navy);color:rgba(245,240,235,.7);font-size:12px}
.demo-screen .bar i{width:9px;height:9px;border-radius:50%;background:rgba(245,240,235,.25)}
.demo-screen .bar span{margin-left:10px}
.demo-body{padding:30px}
.demo-note{background:var(--navy);color:rgba(245,240,235,.85);border-radius:8px;padding:28px;font-size:15px;line-height:24px}
.demo-note .label{display:block;margin-bottom:10px}
.demo-note .btn{margin-top:20px}
.pii{filter:blur(5px);user-select:none}
.opt{border:1px solid rgba(10,15,44,.14);border-radius:8px;padding:20px;margin-bottom:14px}
.opt.cert{background:#2a1512;color:#f5e9e4;border-color:#2a1512}
.opt h4{margin:0 0 10px;font-size:12px;font-weight:700;letter-spacing:.14em;text-transform:uppercase}
.opt ul{list-style:none;margin:0;padding:0;font-size:14px;line-height:22px}
.opt li{display:flex;justify-content:space-between;gap:12px;border-bottom:1px solid rgba(127,127,127,.18);padding:6px 0}
.opt li span:first-child{opacity:.7}
.opt .up{margin-top:14px;display:inline-block;background:var(--coral);color:#fff;font-size:13px;font-weight:600;border-radius:6px;padding:9px 14px}
.prot{display:grid;grid-template-columns:1fr 1fr;gap:12px}
.prot div{background:var(--cream);border-radius:8px;padding:16px;font-size:14px;line-height:21px}
.prot b{display:block;font-size:11px;letter-spacing:.12em;text-transform:uppercase;color:var(--rust);margin-bottom:4px}
.desk-row{display:flex;justify-content:space-between;gap:14px;border-bottom:1px solid rgba(10,15,44,.08);padding:10px 0;font-size:14px}
.desk-row span:first-child{color:rgba(10,15,44,.55);font-size:11px;letter-spacing:.12em;text-transform:uppercase}
.bar-fill{height:10px;border-radius:5px;background:linear-gradient(90deg,var(--stone),var(--paper));width:120px}
.mini-btn{display:inline-block;margin-top:16px;background:var(--navy);color:var(--cream);border:0;border-radius:999px;padding:10px 18px;font:inherit;font-size:13px;font-weight:500;cursor:pointer}

/* responsive */
@media (max-width:1180px){
  .nav-links{gap:22px}
  .split,.belief,.founder,.vis-grid{gap:56px}
  .cols4{grid-template-columns:1fr 1fr;gap:48px 40px}
  .info-row{grid-template-columns:repeat(3,1fr)}
  .fig.wide,.tier-grid{margin-left:0;margin-right:0}
}
@media (max-width:1023px){
  :root{--pad:32px;--sec:120px}
  .nav-links,.nav-pill,.nav-logo{display:none}
  .nav{background:transparent}
  .nav-in{justify-content:space-between;padding:0 16px}
  .nav-logo-m{display:block;width:64px}
  .nav-burger{display:inline-flex;align-items:center;justify-content:center;width:44px;height:44px;border-radius:50%;border:1px solid rgba(255,255,255,.3);background:rgba(255,255,255,.08);color:#fff;cursor:pointer}
  .nav-burger span,.nav-burger span::before,.nav-burger span::after{display:block;width:16px;height:1px;background:#fff;position:relative}
  .nav-burger span::before,.nav-burger span::after{content:"";position:absolute;left:0}
  .nav-burger span::before{top:-5px}.nav-burger span::after{top:5px}
  .hero-panel{display:none}
  .hero-shade{background:linear-gradient(rgba(10,15,44,.78),rgba(10,15,44,.62) 50%,rgba(10,15,44,.7))}
  .hero-copy{margin-left:0;padding:110px var(--pad) 0}
  .proof{margin:36px var(--pad) 0;padding:20px 0 28px}
  .split,.belief,.founder,.vis-grid,.fight-grid,.cases,.decide{grid-template-columns:1fr}
  .split .sig-card{order:2;max-width:520px}
  .cases{gap:28px}
  .cases>*{min-width:0}
  .case-tabs{flex-direction:row;overflow-x:auto;gap:8px;padding-bottom:6px;scroll-snap-type:x mandatory}
  .case-tab{flex:0 0 240px;scroll-snap-align:start;padding:18px}
  .pk-grid{grid-template-columns:1fr;max-width:620px}
  .closing{grid-template-columns:1fr}
  .closing .c-photo{min-height:300px}
  .closing .c-photo .c-logo{position:absolute;left:50%;top:46%;transform:translate(-50%,-50%);margin:0;width:min(260px,60%)}
  .social{bottom:24px}
  .steps4{grid-template-columns:1fr 1fr}
  .hub-grid,.next-cases{grid-template-columns:1fr}
  .logo-row{grid-template-columns:repeat(3,1fr)}
  .logo-row.sys{grid-template-columns:repeat(2,1fr)}
  .demo-shell{grid-template-columns:1fr}
  .founder .f-photo{max-width:420px}
}
@media (max-width:640px){
  :root{--pad:20px;--sec:96px}
  .hero{min-height:85svh}
  .hero h1{font-size:clamp(34px,10.4vw,46px)}
  .hero.sub-hero h1{font-size:clamp(32px,9.4vw,44px)}
  .hero .sub{font-size:16px;margin-top:22px}
  .hero .btn-row{margin-top:28px;gap:14px}
  .hero .btn-row .btn{width:100%}
  .hero-copy .eyebrow{font-size:10.5px;letter-spacing:.2em}
  .proof{grid-template-columns:1fr;gap:12px}
  .h2{font-size:clamp(36px,10vw,46px)}
  .eyebrow{margin-bottom:20px}
  .card{padding:28px 24px}
  .fix-list{grid-template-columns:1fr}
  .cols4{grid-template-columns:1fr;gap:36px;margin-top:48px}
  .col{padding-left:22px}
  .panel-navy{padding:28px 22px}
  .cp-grid{grid-template-columns:1fr;gap:22px}
  .cp-foot{grid-template-columns:1fr}
  .cp-head img.clogo{height:30px}
  .fight-grid h2{font-size:clamp(40px,11vw,52px)}
  .fight-list p{font-size:16.5px;line-height:26px}
  .pk{padding:32px 24px}
  .info-row,.info-row.four{grid-template-columns:1fr 1fr;gap:12px}
  .info{padding:18px}
  .closing .c-panel{padding:72px var(--pad)}
  .closing h2{font-size:clamp(46px,13vw,60px)}
  .qualify{padding:24px 18px}
  .q-grid{grid-template-columns:1fr}
  .btn-solid{font-size:16px;padding:18px 28px}
  .logo-row{grid-template-columns:repeat(2,1fr)}
  .logo-row li{min-height:96px;padding:18px}
  .logo-row img{max-height:40px}
  .steps4{grid-template-columns:1fr}
  .gets-box{grid-template-columns:1fr;gap:10px;padding:22px}
  .facts{grid-template-columns:1fr}
  .gallery{grid-template-columns:1fr 1fr}
  .prose{font-size:17.5px}
  .prose ul.signals,.tiers,.tier-grid{grid-template-columns:1fr}
  .tier-grid{gap:24px}
  .prose .nitem{padding-left:48px}
  .prose ol.steps li{padding-left:52px}
  .quote-card{padding:32px 22px}
  .hub-card .hc-body{padding:26px 22px 28px}
  .player .ctrl .dots{margin-left:0}
  .legal .wrap{flex-direction:column;align-items:flex-start}
  .ghost-word{top:40%}
}
@media (prefers-reduced-motion:reduce){*{transition:none!important;scroll-behavior:auto!important}}

/* case pages, round 2 */
.chain.on-dark{margin-top:56px}
.chain.on-dark li{background:transparent;color:var(--cream);border-color:rgba(245,240,235,.25)}
.chain.on-dark li.ar{color:var(--coral)}
.decide .card .label{display:block;margin-bottom:12px}
.gets-box .label{max-width:150px}
@media (max-width:1100px){.next-cases[style]{grid-template-columns:1fr 1fr!important}}
@media (max-width:640px){.next-cases[style]{grid-template-columns:1fr!important}.hub-card .hc-img{height:190px}}

/* blog, round 2 */
.blog-hero h1{font-size:clamp(34px,3.7vw,56px)!important}
.blog-hero .byline-l{display:flex;gap:18px;flex-wrap:wrap;font-size:14px;letter-spacing:.04em;color:rgba(255,255,255,.78);margin:26px 0 0}
.blog-hero .byline-l b{font-weight:500;color:#fff}
.btn-dark-o{color:var(--navy);border-color:rgba(10,15,44,.45)}
.btn-dark-o:hover{background:var(--navy);color:var(--cream)}
.prose h2 .it{font-size:.72em;margin-top:.18em}
.prose .fig.msot img{border:0;background:transparent}
.faq .h2{margin-top:96px}
.closing .c-panel .lead+.lead{margin-top:0}
.fig img,.gallery img,.frame img{height:auto}
.fig.msot svg{width:100%;height:auto;display:block}
.blog .closing h2{font-size:clamp(40px,4.4vw,72px)}

/* before and after systems strip (Spray Alliance). Clear space around each logo = its own height. */
.stack-shift{--lh:22px;--nh:32px;display:flex;flex-wrap:wrap;align-items:flex-end;gap:0 10px;margin:20px 0 0}
.stack-shift .ss-side{display:flex;flex-direction:column}
.stack-shift .ss-label{font-family:var(--sans);font-weight:700;font-size:10px;line-height:15px;letter-spacing:.12em;text-transform:uppercase;color:var(--rust)}
.stack-shift .ss-row{display:flex;align-items:center}
.stack-shift .logo-cs{display:inline-flex;padding:var(--lh);margin-left:calc(var(--lh) * -1)}
.stack-shift .logo-cs img{height:var(--lh);width:auto;max-width:none}
.stack-shift .logo-cs.ns{padding:var(--nh);margin-left:calc(var(--nh) * -1)}
.stack-shift .logo-cs.ns img{height:var(--nh)}
.stack-shift.on-dark .logo-cs.ns{margin-left:0;background:#fff;border-radius:8px}
.stack-shift .ss-name{font-family:var(--sans);font-weight:500;font-size:15px;line-height:22px;color:var(--navy)}
.stack-shift .ss-arrow{font-size:22px;line-height:1;color:var(--rust);align-self:center;margin:15px 6px 0 0}
.stack-shift.on-dark .ss-label{color:var(--sand)}
.stack-shift.on-dark .ss-name{color:var(--cream)}
.stack-shift.on-dark .ss-arrow{color:var(--coral);margin-right:16px}
.hub-card .stack-shift{margin:0 0 4px}
.case-panel .stack-shift{margin:0 0 14px}
@media (max-width:640px){.stack-shift{--lh:20px;--nh:28px}}

/* round 3: KENOKY result headlines (Spray Alliance, JVC) + client names */
.kh{margin:0;font-family:var(--serif);font-weight:300;text-transform:uppercase;letter-spacing:-.02em;line-height:.95}
.kh .kh-l{display:block}
.kh .c{color:var(--coral)}
.nx-comma{font-family:Nexa,"Helvetica Neue",Arial,sans-serif;font-weight:800;font-size:.62em;letter-spacing:0;line-height:0;vertical-align:baseline;margin:0 .02em 0 .01em}
.hub-card .kh-client{margin:0 0 8px;font-size:12px;line-height:16px;font-weight:700;letter-spacing:.14em;text-transform:uppercase;color:var(--navy)}
.hub-card .kh{margin:0 0 16px;font-size:36px;color:var(--navy)}
.hub-card:hover .kh,.hub-card:hover .kh-client{color:var(--cream)}
.cp-head .kh{font-size:44px;color:var(--cream);max-width:15em}
.mini .mini-logo{display:block;height:44px;width:auto;margin:6px 0 14px}
@media (max-width:760px){.hub-card .kh{font-size:30px}.cp-head .kh{font-size:32px}}
.hero.sub-hero h1.kh-hero{font-size:clamp(36px,3.7vw,56px);line-height:.98}
@media (max-width:760px){.hero.sub-hero h1.kh-hero{font-size:clamp(24px,7.6vw,32px)}}
.hero h1.kh-hero .l,.kh .kh-l{text-wrap:balance}
@media (max-width:640px){.logo-row:not(.sys) li:last-child:nth-child(odd){grid-column:1/-1}}
.hub-card h3.kh,.cp-head h3.kh{font-family:var(--serif);font-weight:300;line-height:.95;letter-spacing:-.02em}
.nx-acc{font-family:Nexa,sans-serif;font-weight:200;letter-spacing:0}